Managing Your Digital Presence Across Different Cultures
Want to connect your business with a variety of demographics, including with international audiences? Transforming your digital presence takes time and perseverance, but the result can be increased sales, a well-rounded image and more. Here are some tips for jumpstarting your digital transformation.
Choosing Visual Content
An important part of managing a cross-cultural digital presence is ensuring that your visual content reflects that presence. For example, do the people used in your website’s images reflect the cultures of your target audiences? Auditing your business’s use of online imagery can be a crucial first step in better connecting with international audiences.
Which keywords should be associated with your website to better connect your business with international audiences? SEO strategies that are appropriately managed for different cultures include correct use of word accents, accurate search phrases and more. You must also know the needs of each culture that pertain to your industry. Understanding those needs will help you develop an SEO strategy to appear in the search results of online users trying to solve their needs.
Building Social Media Presences
Do you have one business page on each relevant social media site, or do you have different social media pages for each international audience you serve? When building your digital presence across different cultures, you must decide how to best build your social media presences. If different languages are used in each of your target markets, you’ll likely need to create unique social media presences for each of those markets. This will allow you to connect with audiences in their native tongues. Of course, you’ll also need to build a social media team that includes professionals with the linguistic knowledge required to manage each social media presence.
Choosing Website Languages
Managing your digital presence across different cultures must include determining the languages in which your site’s content should be accessible. After learning the language preferences of your target audiences, you must then choose between using auto translators or adding an interactive element to your website that allows visitors to select their preferred language for the site’s content. The better option is almost always allowing visitors to choose their preferred language. This option reduces visitor frustrations and can enhance engagement with your website.
Building Ecommerce Pages
According to Digital Transformation Across Cultures, you should learn the payment preferences of your target audiences. Do your target audiences in each country prefer to pay using a specific type of credit card and does your e-commerce page offer that option? How intuitive is your site’s sales process and does it match the standard in each country you serve? Answering these and other questions can help you learn more about payment preferences. After you learn those preferences, you can tailor your e-commerce pages to reflect them.
Don’t leave your digital presence across different cultures to chance. Instead, take the reins of your international digital strategy by creating useful e-commerce pages, by building your social media presences across cultures and more.